AdWords Agency Blog Response on Parked Domains
Hi there,Nice to know that Google's paying attention. ;-)
I thought you might be interested in a recent post on the AdWords Agency blog. We read your post about parked domains and it inspired us to publish this one: [link]
Hope you find it useful.
In that post, they announce a new level of transparency for parked domains on AdWords:
If you're advertising on Google's search or content networks, your ads may be appearing on parked domains. Parked domains are sites using AdSense for Domains, which allows domain registrars to show relevant ads, rather than empty space, on parked pages. But which parked domains did your ads appear on?I am pleased to learn they are starting to include more details about parked domain traffic. However, since the Placement Performance reports only apply to the content network, this doesn't help advertisers track AdSense for Domains traffic on the search network. I think it would make more sense for Google to go back to the drawing board and simply split off the AdSense for Domains traffic onto its own network on the AdWords side. I'd like to see this additional ad distribution option:
We recently added a new level of detail to Placement Performance reports to answer this question. Placement Performance reports give site-by-site performance metrics for the sites where your ads appeared within Google’s content network. Now, rather than seeing one consolidated entry for all parked domains in your reports, you'll see separate rows displaying performance statistics for individual parked domains.
That would avoid much of the confusion caused by the current, rather un-Googley design. Also, I still contend that Google has a miserable failure on its hands. Adding some reporting functionality doesn't solve that problem. Conceptually (yes I read Conceptualist), I do think parked domain ads have potential. The implementation in AdWords doesn't fulfill that potential for advertisers, however. Maybe someone at the Google San Francisco location will make sure this problem gets fixed in a Googley fashion rather than simply patching over the current, poorly designed system?
Apogee Tags: google, san francisco, adwords agency, parked domains