AdWords Agency Blog Response on Parked Domains
Someone from Google's San Francisco office (based on the IP address) left this comment on my New Google AdWords Agency Blog post:
In that post, they announce a new level of transparency for parked domains on AdWords:
That would avoid much of the confusion caused by the current, rather un-Googley design. Also, I still contend that Google has a miserable failure on its hands. Adding some reporting functionality doesn't solve that problem. Conceptually (yes I read Conceptualist), I do think parked domain ads have potential. The implementation in AdWords doesn't fulfill that potential for advertisers, however. Maybe someone at the Google San Francisco location will make sure this problem gets fixed in a Googley fashion rather than simply patching over the current, poorly designed system?
Apogee Tags: google, san francisco, adwords agency, parked domains
Hi there,Nice to know that Google's paying attention. ;-)
I thought you might be interested in a recent post on the AdWords Agency blog. We read your post about parked domains and it inspired us to publish this one: [link]
Hope you find it useful.
In that post, they announce a new level of transparency for parked domains on AdWords:
If you're advertising on Google's search or content networks, your ads may be appearing on parked domains. Parked domains are sites using AdSense for Domains, which allows domain registrars to show relevant ads, rather than empty space, on parked pages. But which parked domains did your ads appear on?I am pleased to learn they are starting to include more details about parked domain traffic. However, since the Placement Performance reports only apply to the content network, this doesn't help advertisers track AdSense for Domains traffic on the search network. I think it would make more sense for Google to go back to the drawing board and simply split off the AdSense for Domains traffic onto its own network on the AdWords side. I'd like to see this additional ad distribution option:
We recently added a new level of detail to Placement Performance reports to answer this question. Placement Performance reports give site-by-site performance metrics for the sites where your ads appeared within Google’s content network. Now, rather than seeing one consolidated entry for all parked domains in your reports, you'll see separate rows displaying performance statistics for individual parked domains.
That would avoid much of the confusion caused by the current, rather un-Googley design. Also, I still contend that Google has a miserable failure on its hands. Adding some reporting functionality doesn't solve that problem. Conceptually (yes I read Conceptualist), I do think parked domain ads have potential. The implementation in AdWords doesn't fulfill that potential for advertisers, however. Maybe someone at the Google San Francisco location will make sure this problem gets fixed in a Googley fashion rather than simply patching over the current, poorly designed system?
Apogee Tags: google, san francisco, adwords agency, parked domains
posted by Richard at 3:38 PM
11 Comments:
Why doesn't Google add a "Domain Network" option?
Because some of Google's "partners" running domain networks are not honest and engage in click fraud. Many Google advertisers do not have the skills (nor hire experts) to decipher and recognize the fraud, but WOULD "opt out" if they could actually isolate and measure their ROI for a separated "domain network."
Google is willing to ignore the dishonesty of its "domain partners" because it knows most of its advertisers will never recognize it, and the fraud on the domain networks represents a significant source of revenue and income. I estimate that the "benefit" to Google's bottom line from the fraud is so significant, that if removed from Google's income, investors would immediately realize that the Google "growth story" is over.
The stock would probably end up trading in the sub-$200 level in that event.
HI,
It is a nice post.
Thanks for the answer.This gives a great idea about google network
I do wonder how much of Google's revenue comes from their AdSense for Domains product. They barely mention it in their annual report. Most of Google's revenue comes from PPC advertising. I believe it still accounts for 99% of their revenue. How much of that revenue is derived from AdSense for Domains?
I don't think people understand the scale of the implicit domain network. Google should do the right thing and separate this traffic from the existing search and content networks.
BTW, regarding the scale of the domain operations that are partnered with Google, read this post. I can't believe Google would be comfortable being associated with these kinds of operations. Then again, maybe the money's too good.
"I can't believe Google would be comfortable being associated with these kinds of operations. Then again, maybe the money's too good."
Yes, the money is "too good" -- people will forget all about morality for $10.8 billion:
http://www.secform4.com/insider-trading/1288776.htm
And that $10.8 billion only represents stock sales by Google insiders required to file Form 4s with the SEC. Regular employees selling options don't report to the SEC, but their stock sales total up to a few billion more.
Insider and employee stock sales total up to more than what Google, the company, has earned in its lifetime!
That sort of "cash out" by insiders is possible only because the market has put such a high value on Google's stock.
The market has put the extremely high value on Google's stock because it has certain expectations about the growth of Google's business. If that growth shows itself to have leveled off, the stock price drops. (Note the sell-off earlier this year when the ComScore data suggested growth may be slowing.)
There is very strong motivation inside Google to "turn a blind eye" to issues of morality (and even legality) so long as the money keeps flowing.
Hey, This is awesome blog with some nice information. I found a comment of yours on SEOMoz and i was impressed. i Google little bit and found your blog. This is really useful and ill spend some time to read it. Especially PPC Tips.
What i wanted to advice is, isnt it possible to add feeburner feeds? I guess it will help readers like us to get email once you blog. I hardly use any users.
Thanks, Manish. I do use FeedBurner: feeds.feedburner.com/ApogeeWeblog
Is that what you're looking for?
Regarding Google's stock and its relation to the company's growth rate, I think the Doubleclick acquisition will improve growth as they expand more into the realm of display advertising.
I wonder if they are intentionally reducing their dependence on the domain parking program. The Q1 2008 earnings call included an "AdSense for Domains cleanup" reference. I wonder if they were talking about the new opt out mechanism or if they're doing their own, internal cleanup, perhaps to remove typosquatting sites. Any idea what they were talking about?
Richard,
I am wondering but it is just showing Google reader as only option. I guess you didn't activated other option.
For example, take a look > http://feeds.feedburner.com/Instaseo-SeoBlog
Have you noticed, "Get iNstaSEO - SEO Blog delivered by email"? That way i can get an email automatically each time when a new post is posted on blog. That'll help.
Anyways, i subscribed your blog using other way ;) I am newbie to PPC and i m sure i'll learn lot with your blog.
Hi All!
Well if we have a look at this reply from Google AdSense, we clearly understand what's at stake!
"Thank you very much for your interest in AdSense. After reviewing {URL} , we are unable to approve it since we don't accept domain registration sites or non-content-based sites in the AdSense online program.
However, if your site generates more than 750,000 page views per month you may be eligible for our AdSense for domains program. If you meet this requirement and you'd like to learn more about the program, please visit http://www.google.com/domainpark .
If, in the future, you choose to develop the content of your site, or if you manage or own another site on which you'd like to place Google ads, we encourage you to resubmit your application for AdSense. Just log in to http://www.google.com/adsense using the email address and password you provided with your application, make any updates necessary, and click 'Resubmit.' We'll be happy to review your updated application.
AdWords Consultant
Mickael
Hi All!
Well if we have a look at this reply from Google AdSense, we clearly understand what's at stake!
"Thank you very much for your interest in AdSense. After reviewing {URL} , we are unable to approve it since we don't accept domain registration sites or non-content-based sites in the AdSense online program.
However, if your site generates more than 750,000 page views per month you may be eligible for our AdSense for domains program. If you meet this requirement and you'd like to learn more about the program, please visit http://www.google.com/domainpark .
If, in the future, you choose to develop the content of your site, or if you manage or own another site on which you'd like to place Google ads, we encourage you to resubmit your application for AdSense. Just log in to http://www.google.com/adsense using the email address and password you provided with your application, make any updates necessary, and click 'Resubmit.' We'll be happy to review your updated application.
AdWords Consultant
Mickael
Thank you very much for your very valuable free Adsense info, some of the comments were also very good, I will be around for more, please let us have it! Thanks again, AJ.
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