Virgle Funded by TANG (Typo Advertising Network by Google)
Q: What's TANG?
A: Typo Advertising Network by Google (TANG) is revolutionary way to profit from typing mistakes. When users type in the wrong domain name, we'll display ads for contextually relevant keywords. We know what they were thinking so can offer compelling ads.
Q: Um, doesn't that already exist as AdSense for Domains?
A: Shh. TANG sounds better, especially for a spacefaring venture.
Q: Can you give us an example?
A: Sure, let's say someone types amazingpornstrar.net into their browser. This is what they'll see:
Q: Gosh, that's ugly. Why would anyone type in a .net instead of a .com? And, how is search for "credit card applications" relevant for a typo of amazingpornstar.net?
A: We've found that most people who can't type well tend to navigate to .net instead of .com domains. Also, if they're looking for that kind of a site, they clearly need a new credit card. It's not that the CPCs are high for those keywords. No, no. It's that our contextual targeting is so accurate that if someone types amazingpornstrar.net then they are really searching for a new credit card. We know these things.
Q: Is this really good for advertisers?
A: Oh, sure. This goes a step beyond our expanded matching system. They'll get additional search clicks for keywords they would never even thought to have entered into the AdWords system.
Q: So, are these ads distributed on the AdWords search network or content network?
A: Both, of course. TANG, like AdSense for Domains, encompasses both of the traditional Google advertising networks. It's everywhere. Google will make more money for Virgle with the higher CPCs on the search network, but that's not why we run the ads on that network. We just know through our contextual ad technology which search ads correspond to typos.
Q: Is it clear to users that these are paid ads?
A: No, that would lead to fewer clicks for advertisers and less revenue for Virgle. Besides, these people who can't type don't read very well, either. There's no need to add extra text indicating which content is actually advertising. The TANG ads are exempt from the petty AdSense policies like:
Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.Q: Can you give me an example?
A: Sure, let's continue the previous example. After navigating to amazingpornstrar.net, a user will likely click on a contextually relevant search like "credit card applications" which will lead them to these results:
Q: So, those are all AdWords ads designed for the search network?
A: Yep. Like I said, higher CPCs. More clicks. Everyone wins.
Q: Can advertisers opt out of TANG?
A: Sure, they can use the new AdSense for Domains opt out mechanism. But why would they want to?
Apogee Tags: virgle, april fools, google, advertising, tang, adwords, adsense, domains