The Frontier of Search Syndication Is Not Efficient
The new study by Efficient Frontier paints quite a different picture:
If you believe these numbers, then:
- You might want to stick to pure search by blocking Google domain parking syndication.
- You will find the 250 limit on blocked domains on Yahoo Search Marketing is not sufficient!
- You might want to read Aaron Wall's insightful post: How Click Arbitrage & Dirty Ad Syndication Killed Yahoo! Search Marketing.