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Saturday, December 31, 2005

Traffic Increase from Million Dollar Homepage Pixel Ads

The past couple of days there's been a traffic spike from our Million Dollar Homepage ad. I'm seeing a similar spike in traffic from the pixel ads we've bought from other sites where this pixel advertising information page is the landing page. There appears to be a renewed interest in pixel ads. Looks like that's because Alex Tew (who created the Million Dollar Home Page) is close to reaching the million dollar mark. There's another wave of press covering the story. Example: Unique Site Nets College Student $1 Million. That's one nice feature of pixel advertising versus search engine advertising - you pay a fixed amount yet if the press continually picks up on the story, you get waves of traffic but don't have to pay per click fees for the increased traffic. I still don't think pixel ads are as effective as search engine ads, but I do see the appeal, particularly for sites targeting a broad audience.

Technorati tags: ,,,,,,

Note: I'm trying more Technorati tags in this post. Don't want to include too many. Have been using 5 as a max. What's good tagging etiquette? More tags? Less tags?

5 Comments:

Anonymous mymo said...

What I have been meaning to ask you about the million dollar homepage ad you have is if you have seen any conversions from the traffic it is pulling in. It doesn't seem to me that traffic from that site would be very focused or qualified. if you have any data that you would be willing to share, that would be cool.

Wed Jan 11, 10:46:00 PM EST  
Blogger Richard said...

Yeah, pixel ads are only effective if your target audience is very broad. Read the intro to my new Squidoo Pixel Ads Lens. Geez, I'm all about Squidoo these days. ;-)

Buying on the Million Dollar Homepage (MDHP) and other pixel sites has been beneficial from the point of view of driving traffic for a fixed cost. That's helpful if your goal is to boost Alexa ranking. Not worthwhile in and of itself, but some sites like AdBrite use Alexa ranking as a criteria to attract advertisers.

Also, what's been interesting is that the MDHP traffic dies off and then picks up again as the story is re-circulated. Nice to have continual traffic for a fixed cost. Plus, many of the MDHP visitors have stuck around and either read articles on my site or downloaded free software. No direct conversions in the sense of new clients but I have been contacted with questions about pixel advertising.

HTH

Thu Jan 12, 07:56:00 PM EST  
Anonymous mymo said...

Interesting. Well, increased traffic = increased opportunity so more power to you.

In a similar vein, I ran across a site that wants to try to duplicate the MDHP it is called 1000tags.com. It is using a tag cloud though instead of pixels.
Since you have spent some time thinking about pixel ads I wondered what your thoughts were on this latest iteration of the MDHP?

Sat Jan 14, 11:51:00 AM EST  
Blogger Richard said...

Hey mymo. I don't think 1000tags is going to work. The first tag is 00000. That's garbage, junk, spam. Tagvertising might work under a pre-defined taxonomy. Even one that can evolve but not one that's completely free-form. Look at the tags on their site. It's just garbage. The difference with pixel advertising is that people have been curious to click on the little pictures they see. Are you curious to click on 00000? I doubt it - you know it's crap.

Sat Jan 14, 04:02:00 PM EST  
Blogger Moshitum said...

moment pls, this site http://www.milliondollaregg.com.ar is copy o new concept, pls your opinion

Mon Aug 21, 01:33:00 PM EDT  

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