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Tuesday, December 27, 2005

Open Source Web Analytics

I wouldn't recommend Google Analytics to any of our clients. Doesn't it seem like a pretty major conflict of interest to have your pay per click advertising company track your results and monitor your click fraud? I certainly wouldn't want them to know which keywords were working well for my firm. They could turn around and give those keywords to a competing company considering signing up for the Google AdWords program. No way would I want Google to own that sort of crucial business intelligence for my firm. If your web server is Apache on a Unix platform, try our free, open source web analytics software. It's not nearly as sophisticated as Google Analytics or many of the other web analytics packages. However, it's open source software so you can extend it to do whatever you want.

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