Who's Afraid of Google's Online Advertising Market Share?
If my math is correct, the for the love of all things holy, Google accounted for nearly 40% of US online ads in Q1 and Q2?No wonder Google's been vigorously defending the proposed Google-Doubleclick deal on their new public policy blog quite a bit recently. It somehow seems ironic that Microsoft is fighting to block the deal on antitrust concerns. If Google's share of online advertising in the U.S. is currently 40%, what would that figure rise to if it owned Doubleclick as well? How afraid is Microsoft?
Switching gears, I'm wondering about the revenue mix of Google's advertising. I'm very curious to know how much of the AdWords/AdSense revenue is derived from AdSense for Domains. I left the following comment on the TechCrunch post:
Regarding the Google revenue mix, it’s consistently been ~99% advertising for the past few years. I don’t think there’s any indication that that will change anytime soon. See last year’s 10-K here:Despite TechCrunch's vast audience, no one's answered that question. Does anybody know how much revenue Google earns from AdSense for Domains?
Note this text: “Advertising revenues made up 99% of our revenues in 2004, 2005 and 2006. We derive the balance of our revenues from the license of our web search technology, the license of our search solutions to enterprises and the sale and license of other products and services.”
I’d like to know how much of that advertising revenue is derived from the parked domains program, AdSense for Domains (google.com/domainpark/). Anybody know?
Tags: techcrunch, erick schonfeld, business 2.0, ashkan karbasfrooshan, google advertising, adsense for domains, parked domains, doubleclick, public policy