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Saturday, September 08, 2007

Top Google Searches Tool

Now that Google offers an hourly RSS feed for the top Google searches, I've updated the TagTrends tool to use that information and to display some charts. Click on the screenshot to try the updated tool:

top google searches

The keyword research links, under the chart for each search, link to the free WordTracker tool. It sets up links both for the entire search phrase and also for each individual keyword in the search phrase. That should be helpful for anyone looking to purchase PPC advertising for the top Google searches. This is a method I employed recently in an experiment that was mentioned in the Wired article, "Which Presidential Candidates Have Mastered Google?" Read the 2 blog posts that were linked to from that article if you want more details on this kind of PPC advertising strategy:
  1. 3 Secret Tools for Presidential Election Advertising Campaigns
  2. AdWords Experiment Update #2: YouTube Debate Top 10 Keywords
Knowing the top Google searches can also be helpful when generating ideas for blog topics. The "Build Blog Tag" button under the keyword research links in the TagTrends tool uses TagBuildr to generate a keyword tag to paste into a blog post. (You can also use TagMuse to generate blog topic ideas. That tool uses Technorati top searches and tags data.)

Anyway, TagTrends is an ongoing experiment. I started off comparing top Google searches to Technorati tags data, but that didn't end up being all that useful. Realizing that I've been using the Google Hot Trends data primarily for either blog post ideas or PPC ads prompted me to change the tool to focus on keyword research for PPC advertising and tag creation for blog posts. The tool currently grabs the top 25 Google searches.

Try TagTrends and let me know if it's a tool you'd use.

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6 Comments:

Blogger JezC said...

Hi Rich, I have a suspicion that the Y!SM/Overture keyword frequency data is affected by "fake search" sites, where the page content is set up as if the page was delivered from search, but the traffic arrives from sources that aren't using search (or at least, not that search, especially when doing keyword arbitrage).

Do you think that Google's search data is all keyword search, or is the data skewed by including domain parks, and other special pages? Is this a real search frequency or a manipulated artifact? Or is that unimportant, in the context of this tool?

Cheers, JeremyC.

Sun Sep 09, 11:13:00 AM EDT  
Blogger Richard said...

Always nice to have you stop by, Jeremy. I do think the hot trends data is search. However, it's clearly very filtered. Interesting to read the FAQ:

Hot Trends reflects what people are searching for on Google today. Rather than showing the most popular searches overall, which would always be generic terms like "weather," Hot Trends highlights searches that have sudden surges in popularity. Our algorithm analyzes millions of web searches performed on Google and displays those searches that deviate the most from their historic traffic pattern. The algorithm also filters out spam and removes inappropriate material.

Mon Sep 10, 01:23:00 PM EDT  
Anonymous Tolits said...

Can also give KeywordSpy - a try for a keyword research tool, with results actually reflecting what advertisers are using at the current time.

KeywordSpy - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business.

Sat Oct 13, 10:48:00 PM EDT  
Blogger Richard said...

@Tolits - Where does KeywordSpy gets its data? Both Google and Yahoo are closed systems. Are they simply scraping search results? I can't believe their data is very reliable.

@Nicole - The Apogee free keyword research tool uses KeywordDiscovery as well as WordTracker. I like WordTracker better because I don't have to perform multiple searches to get singular and plural versions of keywords.

Tue Oct 16, 10:31:00 AM EDT  
Anonymous michelle said...

For your keyword research try using KeywordSpy.com - a keyword research technology that will help you know what keywords your competitors are using and how it generates money for them, you can use those keywords to drive traffic to your site and give your business the exposure it needs. It offers Free trials.- http://www.keywordspy.com/

Wed Feb 13, 10:02:00 AM EST  

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