Eric Frenchman uses the term issue targeting
. Why aren't the marketing teams for the presidential candidates buying more "issue" keywords on search engines? As well as issues, I think the candidates should be buying keywords in reaction to current search trends. Read the Wired article "Which Presidential Candidates Have Mastered Google?
" for more details on this type of strategy. Consider these recent search trends:
That search is not in the top 100 either yesterday (8/18/07) or today (8/19/07) but it does register (Google trends data is updated many times throughout the day). I'm currently only seeing an ad for Ron Paul
on a new hampshire straw poll
search on Google. Why don't other presidential candidates (from either party) buy that keyword phrase for the short term? Maybe trendwatching is not a part of the keyword research process for their search marketing teams?
Apogee Tags (made w/ TagBuildr
): new hampshire straw poll
, ron paul
, issue targeting