Apogee Weblog

Other Unique Queries Found

2009-05-28T15:34:00.002-04:00

I guess I'm going to have to update my Google profile:

It looks like the other unique queries can now be found:

If you've used the Search Query Performance report before, you may have noticed that some of your traffic was grouped under a line item called "other unique queries." This line encompassed queries with very low volume, often occurring triggering your ad only one or two times. However, some advertisers found that a significant portion of their spend was grouped under this heading, which made it difficult to manage keyword variations.

Note, too, that the other unique queries can be found in the new interface. There's something odd, though, about which queries will still not be found. So, maybe I don't need to change my Google profile, after all. ;-)

Tags: other unique queries, found

AdWords for Small Business Opportunity

2009-05-08T13:24:00.003-04:00

Insightful quote about AdWords and small business by Sergey Brin in Google's 2008 Founders' Letter:

Despite the progress in our advertising systems and the growth of our base of advertisers, I believe there are significant improvements still to be made. While our ad system has powerful features, it is also complex, and can confuse many small and local advertisers whose products and services could be very useful to our users.

Google's solution of hiding the complexity of AdWords behind a simple user interface (Starter Edition) is not the answer. Some even wonder if Starter Edition violates Google's "Don't be evil" motto. I think there's an opportunity, here, either for Google or advertising professionals to bridge the gap. How can Google's complicated AdWords system be made simple for small business?

One option is to *be* the interface. One of my fellow AdWords Help Top Contributors has put together a new service: AdWords PI. For a modest fee, she will investigate problems with AdWords accounts. I suspect that many small business owners have waded into AdWords and found themselves overwhelmed. This kind of a service might be a good way to bridge the gap. I wish Kim Clink (aka MrsC) well with this new service and am sure she will help many advertisers. Read more about AdWords PI.

I think Google's solution will be to drop AdWords Starter Edition and push the Google AdWords Authorized Reseller Program. I think Google wants to cater to small business but doesn't want to deal with customer support issues. IOW, they want to have their cake and eat it, too. ;-)

Notes to self: Create a service like the SEM Starter Kit but tailored specifically for small business owners and AdWords. Develop the PPCrepair.com domain. Keep asking: How can Google's complicated AdWords system be made simple for small business?

Tags: adwords, small business

What is Corpse Traffic?

2009-04-24T12:46:00.002-04:00

Fascinating to see a domainer refer to untargeted traffic from parked domains as corpse traffic. Read this post:

Here is WHY Domainers are getting SCREWED…Google and Yahoo pay for CORPSES!

Here's a brief excerpt:

No wonder some opt out of the domain channel. It isn't about the domain traffic, it is about the corpse traffic that makes targeted traffic have much less value. It is just one small diamond mixed in with a ton of sand.

Most domainers don't want to hear that some (not all) of them are sending complete garbage via the Google AdWords and Yahoo Search Marketing ad distribution networks. Google and Yahoo don't want to hear it. I started blogging about corpse traffic in early 2007 (calling it search engine spam or distribution fraud). The term "corpse traffic" is a bit strident, but it does get the point across rather effectively.

Until Yahoo and Google clean up their ad distribution networks (or build separate domain networks with better domain exclusion or inclusion options), it's up to advertisers to block this traffic on their own. Here's what to do:

Yahoo: Use the Blocked Domains Feature
Google: Use Site Exclusion for Search Campaigns

Tags: corpse traffic

Twitter Game

2009-04-06T22:01:00.002-04:00

I'm still pondering the "Why Twitter?" question. I often find it's easier to learn if I make a game of learning. So, I wrote a Twitter game. It's a hangman game where the answers are tags. You guess one letter (or number) at a time. Play a game:

Tags: twitter, game

AdSense for Domains on the AdWords Search Network

2009-03-25T11:24:00.002-04:00

I recently wrote a post about the intersection of parked domains and search advertising (on AdWords Help Experts). I argue that the way Google has implemented the AdSense for Domains program blends contextual advertising with search advertising. This, not the potential quality of parked domain traffic, is why I choose to block AdSense for Domains traffic for any AdWords search advertising campaigns. Apparently, someone at Google understands this and included some honest text in the Ad Traffic Quality Resource Center Glossary entry for AdSense for Domains:

That section I've outlined in red needs to be understood by all AdWords advertisers (emphasis mine):

Note that certain domain park sites may include a search box to help users refine their search. Alternatively, the domain park may include certain highlighted words that act as search queries once users click on the highlighted word. At times, this may result in a sudden surge in clicks for keywords that do not generally accrue any clicks.

When you are attempting to buy pure search advertising, not blended with contextual advertising, you don't want your ads to be displayed for sites that mimic search queries. You want genuine search queries, where the potential customer is actively typing keywords searches, not clicking on links. That's contextual advertising.

So, to the person at Google who wrote that honest documentation, thank you! Likewise, thank you to Shuman and whoever else at Google was involved in implementing the AdSense for Domains opt out feature. Use it when you are not running contextual ad campaigns.

Tags: adsense, domains, adwords, search, network

Yahoo Advertising Meatball Sundae

2009-03-19T12:39:00.003-04:00

The Yahoo PPC advertising product is now a meatball sundae (full of sausage). Instead of changing the core ingredients (like better control over ad syndication), they've added these toppings:

Starting now, you’ll be able to target the audiences you want, when and where you want them, with a lot more control. We are rolling out demographic targeting, ad scheduling (which you might know as dayparting), and enhanced ZIP-level geo-targeting at the ad group and campaign level.

I don't get it. Bells and whistles aren't going to help if the underlying product is flawed. They have to solve the click fraud problem, first.

Tags: yahoo, advertising, meatball, sundae

Why Twitter?

2009-03-11T16:43:00.002-04:00

Why Twitter? To be honest, I'm not quite sure. I'm noticing, though, that many of the bloggers I read are shifting to Twitter. I figure the best way, then, to answer the "Why Twitter?" question is to try it. So, follow me on Twitter, if you like.

I'm curious as to whether or not Apogee Weblog subscribers are on Twitter. If you are and want to share, leave your Twitter link in the comments. Also, if you can explain to me why you Twitter, I bet I could learn quite a bit. Thanks.

Tags: why, twitter

Google AdWords vs Yahoo! Search Marketing

2009-02-27T15:39:00.002-05:00

At the new AdWords Help forum, there's an interesting discussion about Google AdWords vs Yahoo! Search Marketing. Here's the original question:

Any ideas why my google traffic ( search only ) is not converting into sales as well as Yahoo? I run the same campaigns on both. Yahoo converts much better? I thought google would be higher in conversions?

This was my response:

A variety of factors could be at play here. Some possibilities:

1) Google's expanded broad matching is showing your ads for less relevant keywords
2) There is less advertiser competition on Yahoo
3) Your product/service is more suitable for the Yahoo demographic

Keep in mind that, to some degree, you are comparing apples and oranges. The keyword matching algorithms are different for Google and Yahoo. Your ad distribution choices are different. The syndicated partner networks differ. These days, the competition is more fierce on Google due to its larger market share. You will find that some ads perform better on Yahoo. In other cases, some ads will perform better on Google. Accordingly, you might need different bids across the 2 PPC systems.

Regarding keyword matching. On Google, you have: exact, phrase, broad (expanded), negative, embedded. On Yahoo, you have: standard, advanced, negative. These are quite different. Make sure you understand the actual keywords that result in your ads being triggered. On Google, use the search query performance report. On Yahoo, be sure to enable the tracking URLs. That will give you the data you need. I like to watch that data carefully:

http://www.apogee-web-consulting.com/tools/track_yahoo_search_ads.html

A few words of caution about Yahoo:
1) Be sure to set an account daily spending limit. This is off by default which puts you at risk for unlimited click charges. See:
http://help.yahoo.com/l/us/yahoo/ysm/sps/screenref/16520.html
2) Make sure you watch your account on a daily basis. Yahoo reserves the right to edit your account. See the comments on this post:
http://www.ysmblog.com/blog/2009/01/27/account-optimizations/
3) Many of the Yahoo search partners are low quality. You cannot opt out. Watch your traffic and block poorly performing domains. You can block up to 500.
http://www.ysmblog.com/blog/2008/11/14/the-blocked-domains-500/

You have much better control on Google. For instance, you can block parked domain traffic for your search campaigns. You can also opt out of all search distribution partners, if you want. You don't have those options on Yahoo. If you have the budget, I'd keep the search network on, but consider blocking parked domains. You can use the site and category exclusion tool to see your conversion stats and then block via that tool, if the results are poor:

http://adwords.google.com/support/bin/answer.py?answer=86695

HTH

Take a look at the other responses. If you use both Google AdWords and Yahoo! Search Marketing, join in the discussion...

Tags: google, adwords, yahoo, search, marketing

Need AdWords Help?

2009-02-12T14:36:00.003-05:00

Some fellow Top Contributors from the AdWords Help Forum recently launched a new site, AdWordsHelpExperts.com. I've decided to join their AdWords blog.

This should be interesting. I've learned quite a bit from these guys - and gal. I'll continue to post here at Apogee Weblog about a variety of subjects. Obviously, the posts on AdWords Help Experts will be about Google AdWords. ;-)

Subscribe to AdWords Help Experts!

If you want to know more about the AWHE bloggers, here are their profiles from the AdWords Help forum:

Tags: adwords help

YSM FAIL

2009-02-04T11:17:00.002-05:00

Somebody had to call FAIL on YSM (Yahoo! Search Marketing):

The problem is in the OPTIMIZATION section of the YSM Terms and Conditions, and in their explanation in response to complaints. See if you can spot the problem (emphasis mine):

OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request. If you would like any of such changes reversed, please reply to such email within 14 days of the change(s), and we will make commercially reasonable efforts to reverse the change(s) you specifically identify. Notwithstanding the foregoing, you remain responsible for all changes made to your account(s), including all click charges incurred prior to any reversions being made. It is your responsibility to monitor your account(s) and to ensure that your account settings are consistent with your business objectives.

Read that again. Does that make you want to shift ad spend from the search advertising market leader Google AdWords over to YSM? Aaron Wall sums up this Yahoo! Search Marketing FAIL rather well (via Bronte Media):

Imagine selling web traffic as a commodity in a blind auction, while touting its value based on the traffic being targeted, relevant, precise, and trackable. Then imagine taking away the default keyword tool on the internet that has been written about in thousands of marketing books, ebooks, and web pages - and replacing it with nothing. Then imagine signing up some seedy publishing partners that run clickbots against your highest value keywords, and giving them the lion's share of the click "value" on those keywords. Then imagine not making it easy for advertisers to opt out of that "traffic." Then imagine editing your advertisers accounts without their permission to alter ad text and keywords, and only informing some of them about the changes sometime after they take place...with 1 in 5 rejecting the changes!

It really is unbelievable how many poor strategic decisions Yahoo! has made with its search advertising product. They've virtually forfeited the game to Google.

IMPORTANT TIP: If you still have a YSM account, be certain you have set an account daily spending limit! It is NOT set by default:

The account daily spending limit is the maximum amount that you want to spend each day. By default, your account daily spending limit is off, enabling you to receive the maximum number of clicks.

If some yahoo might go in and make changes to your account, you don't want to risk unlimited clicks. Yikes!

Tags: ysm, fail, yahoo, search marketing

Nominated for a PPC SEMMY Award

2009-01-21T16:29:00.002-05:00

Wow. I've been nominated for a SEMMY Award in the PPC category for this post: 4 Steps to Avoid the Google AdWords Ignorance Tax. I'm pleased that post will garner more exposure as it should help advertisers structure AdWords accounts to save money. In the current economic climate, these kinds of strategies will be important.

Take a look at the posts from the other PPC nominees. You'll probably find a new blog or two to add to your feed. ;-)

Tags: semmys, ppc

Obama's Inauguration Speech Lull in Searches

2009-01-21T11:07:00.002-05:00

During Obama's inauguration speech yesterday, Google reported:

...one other interesting search pattern that we saw: the overall query volume of Google searches dropped in the U.S. from the time President Obama took the oath of office until the end of his inaugural speech, demonstrating that all eyes were on today's festivities.

I noticed my youngest was transfixed:

Tags: obama, inauguration, speech

PPC Campaign Management for Local Advertising

2009-01-16T16:48:00.002-05:00

PPC campaign management works best when ad campaigns are structured properly from the outset. This is particularly true for local advertising campaigns. In 2006, I wrote:

There are two ways to configure a campaign on Google AdWords to engage in local advertising. Read the full article, Local Search Advertising with Google AdWords for details.

A few days ago, the Yahoo! Search Marketing blog covered this topic. Their advice:

Over the years, what has proven to work best is to set up separate campaigns with the same group of keywords—one that uses geo-targeting from the user interface, and a second that adds geo-modifiers to the keywords but does not use geo-targeting. This will ensure that an advertiser receives the maximum amount of traffic.

Nice to see Yahoo! in 2009 confirm my 2006 advice. ;-)

Be careful, though, when adopting this PPC campaign strategy on Google AdWords. There's a flaw in Google's expanded implementation of broad matching which I've called contracted matching. This causes the geo-modifiers to be ignored. As you can imagine, for an ad campaign with national geo-targeting, the results can be disastrously expensive. So, either stick with a single, local advertising campaign or combat contracted matching in the national campaign via either of these solutions:

Embedded matches in conjunction with broad matches
Exact and phrase matches instead of broad matches

For more details, including responses from Google about this matter, read:

Tags: ppc, campaign, management, local, advertising

Google AdWords Product Feedback

2009-01-09T10:34:00.002-05:00

Google is asking for feedback about its Google AdWords product. Vote on ideas or submit your own to the AdWords Wish List:

AdWordsPro Sarah says she will take the two ideas with the most votes to the Product team and will post their response in the new AdWords Help forum.

Tags: google, adwords, product, feedback

Google AdWords Help for Holiday Sales

2008-12-11T12:15:00.002-05:00

On the new AdWords Help forum, AdWordsPro.Sarah posted Tip #13: Strategies For Improving Holiday Sales. It is, essentially, a guest post I wrote for the new forum. Here's an excerpt:

Most big online retailers are currently running seasonal ad campaigns for the holidays. Smaller retailers still have time to generate holiday sales, too. Here are some tips to spruce up existing ad groups to garner more holiday sales:

1) Set budgets higher
Online shopping will peak over the next few weeks. Increase campaign budgets to make sure your ads remain visible as impressions increase.
NOTE: This is a good time to make sure your search campaigns are separate from your content campaigns. You don't want a surge in content traffic to disable your search ads. Keep the budgets separate by using different campaigns. Focus on increasing the budgets for the search campaigns.

Read the rest of the holiday sales tips...

If you are a new visitor to Apogee Weblog from that post on the new forum, this holiday consider a free subscription to this blog. ;-)

Here are 10 previous topics I've written about that pertain to AdWords. I hope you'll find them helpful:

Tags: google, adwords, help, holiday, sales

SEMPO at NASDAQ

2008-12-02T16:14:00.002-05:00

I paused (literally) yesterday, seeing who was ringing the opening bell at the NASDAQ:

It was SEMPO (Search Engine Marketing Professional Organization). How mainstream is search marketing nowadays?

Tags: sempo, nasdaq

Yahoo! Search Marketing Blocked Domains Help

2008-11-25T14:39:00.000-05:00

Yahoo Search Marketing recently increased the max number of blocked domains from 250 to 500 per account. What does that tell you? Hmmm...

Yes, they still have a sausage problem. They'd be better off cleaning up their syndication network themselves, rather than placing the burden on advertisers to block low quality traffic on their own. Consider this statement from Yahoo in the comments in response to questions about what report(s) to run in the Yahoo Search Marketing system to find the domains where an advertiser's ads are displayed:

Though we currently don’t have a report that specifically indentifies which of our partners the click came from, we suggest you look into your weblogs for such information especially when using tracking urls.

IOW, you're on your own. Yahoo! Well, if Yahoo won't help you, I will. You can use my firm's free, open source script to track clicks from Yahoo ads. It's a quick way to see the domains where the clicks originate:

Tags: yahoo search marketing, blocked domains

The Big G Financial Bailout Plan

2008-11-19T12:39:00.002-05:00

While old economy companies are pouring into Washington, hat in hand, seeking a financial bailout from the government, one new economy company has its own financial bailout plan. Yes, I'm talking about Google. The Big G has its hand extended to its vast advertising base. These are the steps in the Google bailout plan:

Entice advertisers to bid higher (with the introduction of first page bid estimates displayed to advertisers):
Place more ads in prime search real estate (bundled with ad quality improvements).
Put more ads in more places (such as Google Finance which is likely seeing traffic surges during this economic crisis).
Suggest advertisers buy more keywords (and at even higher bids than first page estimates).

What's clever here is that Google is not raising prices. Instead, Google is attempting to convince advertisers to raise prices themselves. Much of these potential price increases are being sold as ad quality improvements. This is, indeed, a cleverly orchestrated financial bailout plan. Advertisers need to be careful as these changes are implemented. Some, but not all, will benefit advertisers. The new transparency into bids, however, is clearly designed to boost Google's revenue. That revenue will come straight from advertisers' pockets.

Tags: financial, bailout, plan, google

Client Wins Salesforce Appy Award for Marketing Excellence

2008-11-14T14:57:00.002-05:00

I enjoy seeing my clients succeed. When they are recognized for that success, it's even more rewarding. TimeTrade, a client who provides appointment scheduling software, recently won the 2008 Salesforce Appy Award for Marketing Excellence:

The award recognizes the salesforce.com customer who has demonstrated excellence with Salesforce CRM Marketing. The customer has improved lead quality and conversions, has high campaign ROI and campaign effectiveness, and understands the importance of integrated sales and marketing. TimeTrade Systems won the award for their very effective use of Salesforce for Google AdWords.

Here's a screenshot I grabbed from the Dreamforce 2008 webcast:

Congratulations, Dave!

Top Contributor in New Google AdWords Help Forum

2008-11-08T21:26:00.002-05:00

Google has created new software to power their help forums, including AdWords Help:

The AdWordsPro team and AdWords Help Owner are the only Google employees to post here. They can be identified by their usernames and the 'Google Employee' label beneath those usernames. Top Contributors are AdWords forum members who consistently provide outstanding support to the forum community.

Based on my contributions in the old AdWords Help groups (I posted as Rich@Apogee), they've granted me the Top Contributor designation. Thanks, Google! I'll be posting as rball in the new group:

Check out the new AdWords Help for, well, AdWords help.

Harvard Professor Says What Apogee Weblog Readers Already Know

2008-10-22T12:10:00.002-04:00

Yesterday, via Domain Name News, I read this post: Harvard Professor Says Google is Profitting From Typo Squatting. Readers of Apogee Weblog have been aware of this issue for years. For instance, read this 2007 post for more details: How Google Uses Fake Searches Click Fraud to Hide Typosquatting Revenue. I'm still waiting for Google to do the right thing and route *all* parked domain traffic (typosquatting and legitimate) through a separate ad network. This is the kind of option Google advertisers should be given:

If you want more details about the issue of Google deriving revenue from typosquatting, read these previous Apogee Weblog posts:

GOOG: Wall Street Stock Analysts Oblivious to Impending Bidding War

2008-10-07T15:22:00.003-04:00

Google stock (GOOG) is down near $350 today, partially due to a reiteration (not a downgrade!) by a Stifel Nicolaus analyst:

Notice this text (emphasis mine): "While thinks GOOG's online search advertising biz is resilient and measurable, believes ad budgets are likely to be reassessed during current period of economic weakness." I don't think this Stifel Nicolaus stock analyst nor the other Wall Street analysts cutting GOOG estimates are aware of a seemingly trivial but potentially massive change to the AdWords system. I'm talking about the recent change to display first page bid estimates instead of minimum bids. This change went into effect last month so will be in place for the full 4th quarter. Are stock analysts taking this into account?

Why is this significant? I believe this seemingly subtle change to AdWords will lead to a bidding war. Now, whenever advertisers (or agencies on behalf of advertisers) review their keywords via the AdWords interface, they will see first page bid estimates displayed prominently for any keyword which is not triggering an ad on the first page of search results. Here's an example:

What advertiser does NOT want their keyword ad on the first page? (Zero.) How many will start raising bids as Google offers this bid guidance? (Thousands, I suspect.) If most advertisers do raise bids, what will these first page bid estimates look like after a few weeks? Whether or not this was Google's intention, I think this will trigger a bidding war. These higher bids will clearly boost Google's revenue. Think about that. And, if you see a Wall Street stock analyst talking about this, let me know. I'm sure Google will mention it during their 3Q conference call.

P.S. Yes, I do own some GOOG stock.

Tags: wall street, goog, stock, analysts, stifel nicolaus

SearchPerks (www.getsearchperks.com) - Is Microsoft a Dinosaur?

2008-10-01T14:40:00.002-04:00

SearchPerks is a new promotion powered by Microsoft Live Search. When I went to the getsearchperks.com site using Firefox, this is what I saw:

I outlined the error message in the above image in red. It reads:

To earn value for your searches and join the SearchPerks! promotion you must have Internet Explorer 6.0 or higher to participate. Copy this URL and paste it into Internet Explorer:

http://www.getsearchperks.com

Notice, too, the statusid=2101 at the end of the URL. I wondered what other error messages would be displayed. Changing that to 2102, I'm greeted with this dandy:

Your operating system is not supported. This program requires Windows XP or Windows Vista in order to run.

Does the Microsoft strategy to gain search engine market share from Google involve locking users into the Microsoft web browser *and* a Microsoft operating system? Wow. Does Microsoft NOT understand the Web? Maybe Leonsis was right. Is Microsoft a dinosaur?

Tags: microsoft, dinosaur, searchperks, live search

financialservices.house.gov - Why No PPC Ads?

2008-09-29T10:47:00.002-04:00

financialservices.house.gov is the site where people can go to see the bailout bill text. Recognizing that many people type domain names into search boxes, it was interesting to see the financialservices.house.gov domain name at the top of the Google Hot Trends list yesterday (I like to see the top 25 charts on one page via TagTrends):

Knowing people are searching for that domain name to find out details of the economic bailout bill, coupled with the fact that the presidential candidates are actively buying PPC ads on the issues, I wonder if we'll start to see some PPC ads on a Google search for financialservices.house.gov? As of this morning, I don't see any PPC ads for that particular search:

That's clearly a missed opportunity!

Related Post:
3 Secret Tools for Presidential Election Advertising Campaigns

Tags: financial services, bailout bill, ppc ads, advertising

Why Small Advertisers Should Fear the Google-Yahoo Ad Deal

2008-09-22T10:32:00.002-04:00

Clearly, many publishers fear the Google-Yahoo ad deal. Many large advertisers oppose the deal. But what about small advertisers? Isn't Google a friend to small business? Perhaps. Based on an example Yahoo provided about how it will use Google advertising technology, though, I think the deal could hurt small business. From Search Engine Land:

As part of the press day presentation, Yahoo executive vice president Hilary Schneider showed how few ads Yahoo returned for a search on [red roses in birmingham alabama]. In contrast, Google's search results page was loaded with ads. By partnering with Google, Yahoo would thus be able to supplement its own ads with these additional ones that it lacked.

Sure, Yahoo had fewer ads. But that's not because it lacked advertisers that Google has. It's because Yahoo's ad targeting system is pretty lame.

Does the real difference between the success of Google AdWords and the failure of Yahoo Search Marketing come down to ad targeting technology? Is Google expanded broad matching really superior to Yahoo's advanced match, from the point of view of the advertiser? Let's see what Google says about the deal (emphasis mine):

Question: Will the Google-Yahoo! agreement raise ad prices?
Answer: Neither Google nor Yahoo! set ad prices. Ads are priced by an auction where an advertiser only bids what an ad is worth to them. Furthermore, ad price is only one part of the story. A more important measure for advertisers large and small is the return on investment of their advertising dollar. The Google-Yahoo! agreement will help advertisers convert more clicks into customers by showing more relevant ads on Yahoo!, giving advertisers a better return for every dollar they invest.

I'm not convinced that the deal will result in more *relevant* ads on Yahoo. Clearly, it will result in *more* ads on Yahoo, served by Google. Let's take the example Yahoo provided. A Yahoo search for [red roses in birmingham alabama] currently shows zero ads. That same search on Google shows ads, but most of them appear to be triggered by expanded broad matches:

How relevant do those ads look to the original search query? Roses are flowers. Sure, but these ads all look pretty generic. These ads will work for the advertisers in this case because most florists carry roses. But, what if they had paused roses ads while out of stock? Google would take the liberty of taking their flowers ads and using them for roses queries. For more background on why Google's matching can hurt advertisers, read: Purple Flowers Are Not Pink Despite What Google Might Think.

Notice, too, that most of the ads in the above example appear to be from large advertisers - ProFlowers and 1-800-Flowers are not local florists. They are not small businesses. My concern is that small companies who have taken the time to purchase standard match keywords via Yahoo Search Marketing will find their targeted search results flooded with Google ads from less relevant matches from large companies with large budgets.

Tags: google, yahoo, ad, deal, small, advertisers