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Thursday, March 19, 2009

Yahoo Advertising Meatball Sundae

meatball sundaeThe Yahoo PPC advertising product is now a meatball sundae (full of sausage). Instead of changing the core ingredients (like better control over ad syndication), they've added these toppings:
Starting now, you’ll be able to target the audiences you want, when and where you want them, with a lot more control. We are rolling out demographic targeting, ad scheduling (which you might know as dayparting), and enhanced ZIP-level geo-targeting at the ad group and campaign level.
I don't get it. Bells and whistles aren't going to help if the underlying product is flawed. They have to solve the click fraud problem, first.

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3 Comments:

Anonymous Anonymous said...

Looks like the new management at Yahoo doesn't get it either. Bummer. Maybe a takeover/bankruptcy will finally get Yahoo to offer the "search only" setting.

Thu Mar 19, 10:22:00 PM EDT  
Blogger Richard said...

Might be too early to tell. Since search is only a small (albeit important) part of Yahoo's business, the new management might not even be aware of this issue.

Sat Mar 21, 01:31:00 PM EDT  
Blogger Company said...

Trust Yahoo to add the toppings on a flawed product instead of addressing the core issues that makes it lag behind google, with the decisions Yahoo is making, it seems its it own worst enemy and at this rate it will lose what little customers it has, a serious revamp is in order if they want to take on Google. We at Company Formation have tried both Yahoo and Google PPC on many of our websites and in the end of the day we had to stick with Google.

Fri May 15, 06:49:00 AM EDT  

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