2008 Super Bowl Ads via SpotBowl.com
Will their be spikes in keyword searches via search engines like Google due to Super Bowl ad content? If so, who will benefit? I'll also be expecting to see some interesting PPC ads on Google (and perhaps Yahoo) that tie in to Super Bowl commercials. Perhaps there'll be some savvy competitors who launch PPC advertising campaigns today, on Super Bowl Sunday, to take advantage of traffic from television ads they didn't even create.This year, I knew I wouldn't have time to watch the search trends in real-time. So, I downloaded the Google hot trends data feed each hour for a few hours. I'll sift through the data this week, to see if it sparks any search marketing ideas for my clients. Here's a sample of the data (note that the search trends are, indeed, updated hourly):
- Super Bowl Sunday search trends @ 8pm
- Super Bowl Sunday search trends @ 9pm
- Super Bowl Sunday search trends @ 10pm
spotbowl.com into a search box rather than navigate directly to the site. Anyway, the SpotBowl Leaderboard lists all the 2008 Super Bowl ads. SpotBowl.com is run by Pavone, an ad agency. Based on the search trends, I imagine they're generating some pretty good exposure for themselves today. The spotbowl.com domain name is a clever one, too.
Apogee Tags: spotbowl, pavone, super bowl ads, superbowlads, super bowl commercials