Democratic Candidates Miss a YouTube Debate Opportunity
Checking the search trends after tonight's CNN YouTube Debate, it appears as though the Democratic candidates are missing an important opportunity to engage the American public. Consider the pay per click ads running alongside this Google search for cnn debate:
Score 1 for the Republicans - specifically the campaigns of Mitt Romney and John McCain. For these other top searches, I'm not seeing any pay per click advertising: youtube debate, democratic debate, cnn youtube, democratic candidates. Yes, I realize some of these searches are ephemeral. Still, why not buy these keywords, if only for a few hours? Influence those searching after the debate is over. If I had Internet marketing money to spend for a candidate, I'd be watching the search trends like a hawk, even if my candidate was a dove. ;-)
Tags (made w/ TagBuildr with some help from TagTrends): democratic candidates, youtube debate, democratic debate, cnn debate, presidential debate, cnn youtube, pay per click advertising, internet marketing
Score 1 for the Republicans - specifically the campaigns of Mitt Romney and John McCain. For these other top searches, I'm not seeing any pay per click advertising: youtube debate, democratic debate, cnn youtube, democratic candidates. Yes, I realize some of these searches are ephemeral. Still, why not buy these keywords, if only for a few hours? Influence those searching after the debate is over. If I had Internet marketing money to spend for a candidate, I'd be watching the search trends like a hawk, even if my candidate was a dove. ;-)
Tags (made w/ TagBuildr with some help from TagTrends): democratic candidates, youtube debate, democratic debate, cnn debate, presidential debate, cnn youtube, pay per click advertising, internet marketing
posted by Richard at 11:57 PM
4 Comments:
Well...I don't know if some canidates need it, Obama has his site visited more than any other....by far.
Hi Marc. Are you talking about obama or obama girl? ;-)
Whether or not a candidate's site has been visited in the past, it seems that, in politics, it's all about now. Wouldn't a candidate want to be visible on Google *now* when people are searching *now* for keywords related to the CNN YouTube Debate?
But the question remains, how many people seriously search for the debate after it is over?
I doubt the search engines will release the numbers to tell the popularity of the search terms such as you mention -- though if it was significant, you'd think they'd have an advertising rep. contact the campaigns to tell them x-number of people are searching for information on the campaign/debate.
Interesting question. I've decided to conduct an experiment to find the answer. Subscribe to my blog if you want to see how it turns out.
Post a Comment
<< Home