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Monday, July 23, 2007

Democratic Candidates Miss a YouTube Debate Opportunity

Checking the search trends after tonight's CNN YouTube Debate, it appears as though the Democratic candidates are missing an important opportunity to engage the American public. Consider the pay per click ads running alongside this Google search for cnn debate:

cnn debate search ads

Score 1 for the Republicans - specifically the campaigns of Mitt Romney and John McCain. For these other top searches, I'm not seeing any pay per click advertising: youtube debate, democratic debate, cnn youtube, democratic candidates. Yes, I realize some of these searches are ephemeral. Still, why not buy these keywords, if only for a few hours? Influence those searching after the debate is over. If I had Internet marketing money to spend for a candidate, I'd be watching the search trends like a hawk, even if my candidate was a dove. ;-)

Tags (made w/ TagBuildr with some help from TagTrends): , , , , , , ,


Blogger Marc said...

Well...I don't know if some canidates need it, Obama has his site visited more than any far.

Tue Jul 24, 12:53:00 AM EDT  
Blogger Richard said...

Hi Marc. Are you talking about obama or obama girl? ;-)

Whether or not a candidate's site has been visited in the past, it seems that, in politics, it's all about now. Wouldn't a candidate want to be visible on Google *now* when people are searching *now* for keywords related to the CNN YouTube Debate?

Tue Jul 24, 12:03:00 PM EDT  
Anonymous Anonymous said...

But the question remains, how many people seriously search for the debate after it is over?

I doubt the search engines will release the numbers to tell the popularity of the search terms such as you mention -- though if it was significant, you'd think they'd have an advertising rep. contact the campaigns to tell them x-number of people are searching for information on the campaign/debate.

Thu Jul 26, 06:59:00 PM EDT  
Blogger Richard said...

Interesting question. I've decided to conduct an experiment to find the answer. Subscribe to my blog if you want to see how it turns out.

Sun Jul 29, 09:32:00 PM EDT  

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