iGoogle - Google Now a Portal Like Yahoo!
With the launch (re-launch?) of iGoogle, Google is now a portal! iGoogle is the new name for the Google Personalized (Personalised for some) Homepage. The iGoogle name is interesting considering that Google CEO Eric Schmidt is on Apple's board. I'll stick with NetVibes for my start page. I don't want a portal like Yahoo! or iGoogle. I just want a quick way to catch up on my RSS feeds. I'm not sure if iGoogle is more of a threat to older portals like Yahoo! or newer start pages like NetVibes and PageFlakes.
Although it seems peculiar to see a Google portal, I can see why they're going down this route. How many people have switched to customized start pages and moved away from a search engine as their default homepage? There's another reason, though, for this move. This might be even more relevant. Steve Rubel calls it iAdvertising:
Google and other publishers desperately want you to personalize your experience so they can serve you the right mix of relevant content/ads. However, only a small few want it. That's a direct clash in interests.Think about it. Where does Google's revenue come from? Yep, 99% from ads.* If they can create more targeted ads on iGoogle, how much more advertising revenue will they generate?
For other perspectives on iGoogle, see what the bloggers who were invited to an iGoogle workshop are saying. Also, there are some funny but relevant comments on TechCrunch like this one: "from now on, i-anything is just gay unless it comes from Apple."
*Source: Google 2006 annual report 10-K filing says "We generated approximately 99% of our revenues in 2006 from our advertisers."
Apogee Tags (made w/ TagBuildr): igoogle, google advertising, iadvertising, apple, yahoo portal, personalized homepage, netvibes