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Wednesday, April 11, 2007

Slogan Domains to Propagate Advertising Slogans

If you read my last post on domain name reputation management, you'd realize I've been thinking quite a bit lately about the intersection of search marketing and domaining. Interesting to note there was a domaining session at SES NY (Search Engine Strategies - New York) today. In particular, I've found myself pausing TV ads to jot down "slogan domains" (custom domains often created for advertising slogans). I've been looking at them from the point of view of what happens when people type these domains into a search box instead of a browser address bar, hence the term domain name reputation management. Via Daily Domainer, I've found a creative domain marketing article which currently lists 174 such slogan domains. Here are a few examples:
  1. Federal Express - NoMoreAllNighters.com
  2. Lexus - ActivelySafe.com
  3. Nissan - Z.com
See my previous coverage of NoMoreAllNighters.com and ActivelySafe.com. I like the Z.com domain for its simplicity. Plus, I own a '96 Z (#207 of the last 300 made). I'm not as keen on the new Z but it is interesting that Nissan owns that single letter .com domain name.

cube emergency water storage containersI'd be remiss if I didn't mention that a client, Hedwin Corporation, engages in creative domain marketing. You wouldn't normally think of an industrial packaging company in this context, but they own Cube4Water.com to showcase their innovative CubeĀ® Insert for emergency water storage (site design by Stingray Internet).

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