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Thursday, February 01, 2007

The National Pork Board Hamstrung by the Other White Milk

Jennifer Laycock, editor of Search Engine Guide, sent me email today asking for help getting the word out about a rude cease & desist letter she received from a lawyer representing The National Pork Board. Seems they're upset about a t-shirt she created for her side project, The Lactivist, which reads "the other white milk." Ridiculous. They clearly don't have a sense of humor. They also must not have realized Jen is a prominent figure in the search engine marketing community. Search marketing bloggers are already posting about this including Danny Sullivan, Andrew Goodman, Andy Beal and Jeremy Schoemaker. Oops. The porkers should have simply emailed or called Jen in a cordial fashion. Instead, they sent a rude letter with odd claims like:
In addition, your use of this slogan also tarnishes the good reputation of the National Pork Board's mark in light of your apparent attempt to promote the use of breastmilk beyond merely for infant consumption, such as with the following slogans on your website in close proximity to the slogan "The Other White Milk." "Dairy Diva," "Nursing, Nature's Own Breast Enhancement," "Eat at Mom's, fast-fresh-from the breast," and "My Milk is the Breast."
I'm laughing as I type this. How could they have sent this letter and kept a straight face? Anyway, the issue's generating some Diggs (31 right now): Big Bully Pork Group Stomps on BreastFeeding Moms. It somehow seems ironic that the #1 organic (not pork) search result on Google for "reputation management services" is an article written by one Jennifer Laycock. Too funny.

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